A Twizzler ad using tornadoes also known as twisters, but made from Twizzlers. Hence Twizzler + Twister = Twizzter 

These are paths made in Illustrator for the logo

Made using a Sweeps effectors on a Cog profile and applying the Sweeps to a helix for spline path of the spinning Twizzsters. The name was Sweep from the above Illustrator path.

Final result after playing with sweeps, deformers, and such in C4D Lite. 3 hour render. I had to switch Cineware from draft to full, then quickly send it to Media Encoder, then close AE and let Media Encoder run for 3 hours because AE kept crashing.